{"id":2417,"date":"2018-05-15T10:26:39","date_gmt":"2018-05-15T10:26:39","guid":{"rendered":"https://browndesign.nl/nl/?page_id=2417"},"modified":"2025-03-08T13:52:53","modified_gmt":"2025-03-08T13:52:53","slug":"sport-piazza-campagne","status":"publish","type":"page","link":"https://browndesign.nl/nl/projects/sport-piazza-campagne/","title":{"rendered":"Sport Piazza"},"content":{"rendered":"<div id=\"cs-content\" class=\"cs-content\"><figure class=\"x-section e2417-e1 m1v5-0 m1v5-1 m1v5-2 m1v5-3 m1v5-8 m1v5-9 m1v5-a x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;0%&quot;,&quot;offsetBottom&quot;:&quot;0%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><div class=\"x-bg\"><div class=\"x-bg-layer-lower-img\"><img wpfc-lazyload-disable=\"true\" decoding=\"async\" src=\"https://browndesign.nl/wp-content/uploads/2022/02/I_Love_Sport_Piazza_shirt_black_design_big.jpg?wsr\" alt=\"Image\" loading=\"lazy\"/></div><div class=\"x-bg-layer-upper-color\" aria-hidden=\"true\"></div></div><div class=\"x-row x-container max width e2417-e2 m1v5-i m1v5-j m1v5-k m1v5-l m1v5-m m1v5-n m1v5-o m1v5-p m1v5-11\"><div class=\"x-row-inner\"><div class=\"x-col e2417-e3 m1v5-1c m1v5-1d m1v5-1e m1v5-1f m1v5-1g m1v5-1h m1v5-9 m1v5-b m1v5-c x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;0%&quot;,&quot;offsetBottom&quot;:&quot;0%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><div class=\"x-text x-text-headline e2417-e4 m1v5-1s m1v5-1t m1v5-1u m1v5-1v m1v5-1w m1v5-1x m1v5-1y m1v5-1z m1v5-9 m1v5-a m1v5-b m1v5-d m1v5-e x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h1 class=\"x-text-content-text-primary\">How to motivate people to go to your gym?</h1>\n</div></div></div><div data-x-element-text-type=\"{&quot;strings&quot;:[&quot;Sport Piazza&quot;],&quot;type_speed&quot;:50,&quot;back_speed&quot;:50,&quot;start_delay&quot;:1000,&quot;back_delay&quot;:1000,&quot;loop&quot;:false,&quot;show_cursor&quot;:true,&quot;cursor&quot;:&quot;_&quot;}\" class=\"x-text x-text-headline e2417-e5 m1v5-1u m1v5-1v m1v5-1y m1v5-20 m1v5-21 m1v5-22 m1v5-23 m1v5-24 m1v5-d\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h2 class=\"x-text-content-text-primary\"><span class=\"x-text-typing\"></span>&nbsp;</h2>\n</div></div></div><hr class=\"x-line x-hide-md x-hide-sm x-hide-xs e2417-e6 m1v5-2b\"/><ul class=\"x-row x-container max width e2417-e7 m1v5-l m1v5-m m1v5-q m1v5-r m1v5-12\"><ul class=\"x-row-inner\"><li class=\"x-col e2417-e8 m1v5-1c m1v5-1f m1v5-1h m1v5-1i m1v5-1j m1v5-1k\"><a class=\"x-anchor x-anchor-button e2417-e9 m1v5-2c m1v5-f\" tabindex=\"0\" href=\"https://browndesign.nl/nl/corporate-branding/\"><div class=\"x-anchor-content\"><div class=\"x-anchor-text\"><span class=\"x-anchor-text-primary\">corporate branding</span></div></div></a></li><li class=\"x-col e2417-e8 m1v5-1c m1v5-1f m1v5-1h m1v5-1i m1v5-1j m1v5-1k\"><a class=\"x-anchor x-anchor-button e2417-e9 m1v5-2c m1v5-f\" tabindex=\"0\" href=\"https://browndesign.nl/nl/graphic-design/\"><div class=\"x-anchor-content\"><div class=\"x-anchor-text\"><span class=\"x-anchor-text-primary\">graphic design</span></div></div></a></li></ul></ul></div></div></div></figure><article class=\"x-section e2417-e10 m1v5-1 m1v5-4 m1v5-5\"><div class=\"x-row x-container max width e2417-e11 m1v5-k m1v5-l m1v5-m m1v5-p m1v5-q m1v5-s m1v5-t m1v5-u m1v5-13 m1v5-14\"><div class=\"x-row-inner\"><div class=\"x-col e2417-e12 m1v5-1c m1v5-1d m1v5-1e m1v5-1f m1v5-1h m1v5-1k m1v5-1l\"><div class=\"x-text x-text-headline e2417-e13 m1v5-1v m1v5-1w m1v5-1y m1v5-22 m1v5-24 m1v5-25 m1v5-26 m1v5-9 m1v5-a m1v5-b m1v5-d m1v5-e x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;5%&quot;,&quot;offsetBottom&quot;:&quot;5%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><div class=\"x-text-content\"><div class=\"x-text-content-text\">\n<h2 class=\"x-text-content-text-primary\">Project<br />highlights</h2></div></div></div></div><div class=\"x-col e2417-e14 m1v5-1c m1v5-1d m1v5-1e m1v5-1f m1v5-1h m1v5-1k m1v5-1l\"><div class=\"x-text x-text-headline e2417-e15 m1v5-1t m1v5-1u m1v5-1v m1v5-1x m1v5-1y m1v5-21 m1v5-23 m1v5-24 m1v5-27 m1v5-d\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><p class=\"x-text-content-text-primary\">It's a well known problem that people don't like to go to the gym. After a few months, people are not motivated anymore and quit. So, how can you change that?</p>\n</div></div></div><div class=\"x-text x-content e2417-e16 m1v5-2d m1v5-2e\"><p>After some brainstorming sessions, we came up with the 'I LOVE SPORT PIAZZA' campaign. We developed brochures, in-store advertising, posters, advertisements, and flyers to create buzz and attention. The slogan 'I LOVE SPORT PIAZZA' became the gym's new logo and is still in use.</p></div></div></div></div></article><figure class=\"x-section e2417-e17 m1v5-1 m1v5-3 m1v5-6\"><div class=\"x-row x-container max width e2417-e18 m1v5-k m1v5-l m1v5-m m1v5-n m1v5-p m1v5-q m1v5-u m1v5-v m1v5-w m1v5-15 m1v5-16\"><div class=\"x-row-inner\"><div class=\"x-col e2417-e19 m1v5-1c m1v5-1d m1v5-1f m1v5-1j m1v5-1m m1v5-1n m1v5-1o m1v5-1p\"><span class=\"x-image e2417-e20 m1v5-2g m1v5-2h m1v5-2i m1v5-8 m1v5-9 m1v5-a x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;0%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><img wpfc-lazyload-disable=\"true\" decoding=\"async\" src=\"https://browndesign.nl/wp-content/uploads/Logo_Sport-Piazza.svg?wsr\" width=\"171\" height=\"56\" alt=\"Logo Sport Piazza\" loading=\"lazy\"></span><div class=\"x-text x-text-headline e2417-e21 m1v5-1t m1v5-1u m1v5-1v m1v5-21 m1v5-22 m1v5-28 m1v5-29\"><div class=\"x-text-content\"><div class=\"x-text-content-text\">\n<h3 class=\"x-text-content-text-primary\"><strong>Campaign headline/logo</strong> design.<br />Did you spot the dumbell?</h3></div></div></div></div></div></div><div class=\"x-row x-container max width e2417-e22 m1v5-k m1v5-l m1v5-m m1v5-n m1v5-p m1v5-q m1v5-u m1v5-w m1v5-x m1v5-15 m1v5-17\"><div class=\"x-row-inner\"><div class=\"x-col e2417-e23 m1v5-1c m1v5-1d m1v5-1f m1v5-1j m1v5-1m m1v5-1n m1v5-1q\"><span class=\"x-image e2417-e24 m1v5-2g m1v5-2i m1v5-2j m1v5-8 m1v5-9 m1v5-a x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;0%&quot;,&quot;offsetBottom&quot;:&quot;0%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><img wpfc-lazyload-disable=\"true\" decoding=\"async\" src=\"https://browndesign.nl/wp-content/uploads/2022/02/Logo_Sport_Piazza_vertical.svg?wsr\" width=\"85\" height=\"103\" alt=\"Image\" loading=\"lazy\"></span><div class=\"x-text x-text-headline e2417-e25 m1v5-1u m1v5-1v m1v5-21 m1v5-22 m1v5-25 m1v5-28 m1v5-29 m1v5-2a\"><div class=\"x-text-content\"><div class=\"x-text-content-text\">\n<h3 class=\"x-text-content-text-primary\">Vertical<strong> logo design</strong></h3></div></div></div></div><div class=\"x-col e2417-e26 m1v5-1c m1v5-1d m1v5-1f m1v5-1j m1v5-1m m1v5-1n m1v5-1q\"><span class=\"x-image e2417-e27 m1v5-2g m1v5-2i m1v5-2k m1v5-8 m1v5-9 m1v5-a x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;0%&quot;,&quot;offsetBottom&quot;:&quot;0%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><img wpfc-lazyload-disable=\"true\" decoding=\"async\" src=\"https://browndesign.nl/wp-content/uploads/Logo_Sport-Piazza_invert.svg?wsr\" width=\"171\" height=\"56\" alt=\"Image\" loading=\"lazy\"></span><div class=\"x-text x-text-headline e2417-e28 m1v5-1t m1v5-1u m1v5-1v m1v5-21 m1v5-22 m1v5-28 m1v5-29\"><div class=\"x-text-content\"><div class=\"x-text-content-text\">\n<h3 class=\"x-text-content-text-primary\">Horizontal <strong>logo design&nbsp;</strong></h3></div></div></div></div></div></div></figure><article class=\"x-section e2417-e29 m1v5-1 m1v5-5 m1v5-7\"><div class=\"x-row x-container max width e2417-e30 m1v5-k m1v5-l m1v5-m m1v5-o m1v5-p m1v5-q m1v5-s m1v5-y m1v5-13 m1v5-18 wow fadeInUp\"><div class=\"x-row-inner\"><div class=\"x-col e2417-e31 m1v5-1f m1v5-1h m1v5-1k m1v5-1l m1v5-8 m1v5-9 m1v5-g x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><div class=\"x-text x-text-headline e2417-e32 m1v5-1v m1v5-1w m1v5-1y m1v5-22 m1v5-24 m1v5-25 m1v5-26 m1v5-9 m1v5-a m1v5-b m1v5-d m1v5-e x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;5%&quot;,&quot;offsetBottom&quot;:&quot;5%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><div class=\"x-text-content\"><div class=\"x-text-content-text\">\n<h4 class=\"x-text-content-text-primary\">What we did</h4></div></div></div></div><div class=\"x-col e2417-e33 m1v5-1f m1v5-1h m1v5-1k\"><div class=\"x-text x-content e2417-e34 m1v5-2e m1v5-2f\"><p>We supported Sport Piazza with their internal and external communications. We created posters, campaign guidelines, color usage, logo, and images. Finally, we made merchandise like caps, hoodies, bags, and t-shirts.</p></div></div></div></div></article><div class=\"x-section e2417-e35 m1v5-1 m1v5-2 m1v5-3 m1v5-5\"><div class=\"x-row x-container max width e2417-e36 m1v5-k m1v5-l m1v5-n m1v5-p m1v5-q m1v5-u m1v5-v m1v5-w m1v5-z m1v5-15 m1v5-19\"><div class=\"x-row-inner\"><div class=\"x-col e2417-e37 m1v5-1c m1v5-1d m1v5-1f m1v5-1j m1v5-1m m1v5-1n m1v5-1o m1v5-1r\"><span class=\"x-image e2417-e38 m1v5-2g m1v5-2h m1v5-2i m1v5-8 m1v5-9 m1v5-a x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;0%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><img wpfc-lazyload-disable=\"true\" decoding=\"async\" src=\"https://browndesign.nl/wp-content/uploads/2022/02/Sport_Piazza_cap.png?wsr\" width=\"250\" height=\"145\" alt=\"Logo Sport Piazza\" loading=\"lazy\"></span><div class=\"x-text x-text-headline e2417-e39 m1v5-1t m1v5-1u m1v5-1v m1v5-1z m1v5-21 m1v5-22 m1v5-28\"><div class=\"x-text-content\"><div class=\"x-text-content-text\">\n<h3 class=\"x-text-content-text-primary\"><strong>Snap cap design</strong> Sport Piazza (embroidery)</h3></div></div></div></div><div class=\"x-col e2417-e40 m1v5-1c m1v5-1d m1v5-1f m1v5-1j m1v5-1k m1v5-1m\"><span class=\"x-image e2417-e41 m1v5-2g m1v5-2l m1v5-8 m1v5-9 m1v5-a x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;0%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><img wpfc-lazyload-disable=\"true\" decoding=\"async\" src=\"https://browndesign.nl/wp-content/uploads/2022/02/I_Love_Sport_Piazza_shirt_design.jpg?wsr\" width=\"500\" height=\"468\" alt=\"Logo Sport Piazza\" loading=\"lazy\"></span></div></div></div><div class=\"x-row x-container max width e2417-e42 m1v5-k m1v5-l m1v5-m m1v5-n m1v5-p m1v5-q m1v5-u m1v5-w m1v5-x m1v5-15 m1v5-1a\"><div class=\"x-row-inner\"><div class=\"x-col e2417-e43 m1v5-1c m1v5-1d m1v5-1f m1v5-1j m1v5-1k m1v5-1m\"><span class=\"x-image e2417-e44 m1v5-2g m1v5-2l m1v5-9 m1v5-a m1v5-h x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;0%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><img wpfc-lazyload-disable=\"true\" decoding=\"async\" src=\"https://browndesign.nl/wp-content/uploads/2022/02/Sport_Piazza_hoodie_gray.jpg?wsr\" width=\"750\" height=\"500\" alt=\"Image\" loading=\"lazy\"></span></div></div></div></div><div class=\"x-section e2417-e45 m1v5-1 m1v5-2 m1v5-3 m1v5-5\"><aside class=\"x-row e2417-e46 m1v5-j m1v5-k m1v5-l m1v5-m m1v5-n m1v5-q m1v5-10 m1v5-1b\"><div class=\"x-row-inner\"><div class=\"x-col e2417-e47 m1v5-1f m1v5-1h m1v5-1k\"><div class=\"cs-content x-global-block x-global-block-4146 e2417-e48\"><div class=\"x-section e4146-e2 m376-0\"><div class=\"x-row x-container max width e4146-e3 m376-4 m376-5 wow fadeInUp\"><div class=\"x-row-inner\"><div class=\"x-col e4146-e4 m376-6 m376-7 m376-1 m376-2 x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><div class=\"x-text x-text-headline e4146-e5 m376-8 m376-2 m376-3 x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;5%&quot;,&quot;offsetBottom&quot;:&quot;5%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><div class=\"x-text-content\"><div class=\"x-text-content-text\">\n<h4 class=\"x-text-content-text-primary\">Want to know more?</h4></div></div></div></div><div class=\"x-col e4146-e6 m376-6\"><div class=\"x-text x-content e4146-e7 m376-9\"><p>Do you want to know more about this project? Do you have a project or a great idea? Let us know and request a <a href=\"/offerte/\">quote</a> or <a href=\"/contact/\">contact</a> us. We are happy to help.</p></div></div></div></div></div></div></div></div></aside></div></div>","protected":false},"excerpt":{"rendered":"<p>How to motivate people to go to your gym?</p>\n","protected":false},"author":1,"featured_media":4502,"parent":2171,"menu_order":18,"comment_status":"closed","ping_status":"closed","template":"template-blank-4.php","meta":{"_acf_changed":false,"footnotes":""},"categories":[38,41],"tags":[56],"class_list":["post-2417","page","type-page","status-publish","has-post-thumbnail","hentry","category-corporate-branding","category-graphic-design","tag-featured"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https://yoast.com/product/yoast-seo-wordpress/ -->\n<title>Sport Piazza &#8211; BROWN DΞSIGN</title>\n<meta name=\"description\" content=\"I Love Sport Piazza campaign\" />\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n<link rel=\"canonical\" href=\"https://browndesign.nl/nl/projects/sport-piazza-campagne/\" />\n<meta property=\"og:locale\" content=\"nl_NL\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Sport Piazza &#8211; 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