{"id":4934,"date":"2025-03-06T17:06:28","date_gmt":"2025-03-06T17:06:28","guid":{"rendered":"https://browndesign.nl/nl/?post_type=project&#038;p=4934"},"modified":"2025-04-14T17:55:20","modified_gmt":"2025-04-14T17:55:20","slug":"it-local","status":"publish","type":"project","link":"https://browndesign.nl/nl/project/it-local/","title":{"rendered":"IT Local"},"content":{"rendered":"<div id=\"cs-content\" class=\"cs-content\"><article class=\"x-section e4934-e1 m3t2-0 m3t2-1 m3t2-2\"><div class=\"x-row x-container max width e4934-e2 m3t2-h m3t2-i m3t2-j m3t2-k m3t2-l m3t2-m m3t2-n m3t2-o m3t2-10 m3t2-11\"><div class=\"x-row-inner\"><div class=\"x-col e4934-e3 m3t2-1b m3t2-1c m3t2-1d\"></div><div class=\"x-col e4934-e4 m3t2-1b m3t2-1c m3t2-1d m3t2-1e m3t2-1f m3t2-1g\"><div class=\"x-text x-content e4934-e5 m3t2-1p m3t2-1q\"><p><strong>The solution</strong><br />IT Local's marketing- and communication manager came up with the 'happy-with-it' pay-off. IT doesn't need to be boring; it can be fun. To illustrate that feeling, we added the happy-fellow. A simple outlined blue fellow that pops up now and then.</p>\n<p>We redesigned IT Local's brand with an updated logo, a new color scheme, and several corporate designs. We also refreshed and built a responsive new website and an easy-to-use CMS. The page builder tool is built into the WordPress environment and packed with design assets. Their SEO company can quickly create landings pages, all in line with their new corporate branding.</p></div></div></div></div></article><figure class=\"x-section e4934-e6 m3t2-0 m3t2-2 m3t2-3 m3t2-4\"><div class=\"x-row x-container max width e4934-e7 m3t2-h m3t2-l m3t2-n m3t2-o m3t2-p m3t2-q m3t2-r m3t2-12 m3t2-13\"><div class=\"x-row-inner\"><div class=\"x-col e4934-e8 m3t2-1b m3t2-1e m3t2-1h m3t2-1i m3t2-1j m3t2-1k\"><span class=\"x-image e4934-e9 m3t2-1s m3t2-1t m3t2-1u m3t2-1v m3t2-1w m3t2-9 m3t2-a m3t2-b x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;0%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><img wpfc-lazyload-disable=\"true\" decoding=\"async\" src=\"https://browndesign.nl/wp-content/uploads/2022/02/Logo_IT-Local_white_transp.png?wsr\" width=\"500\" height=\"268\" alt=\"IT Local logo\" loading=\"lazy\"></span><div class=\"x-text x-text-headline e4934-e10 m3t2-25 m3t2-26 m3t2-27 m3t2-28 m3t2-29 m3t2-2a\"><div class=\"x-text-content\"><div class=\"x-text-content-text\">\n<h3 class=\"x-text-content-text-primary\"><strong>Logo </strong>design</h3></div></div></div></div></div></div><div class=\"x-row x-container max width e4934-e11 m3t2-h m3t2-l m3t2-n m3t2-o m3t2-p m3t2-q m3t2-r m3t2-12 m3t2-14\"><div class=\"x-row-inner\"><div class=\"x-col e4934-e12 m3t2-1b m3t2-1e m3t2-1h m3t2-1i m3t2-1l m3t2-1m m3t2-1n\"><span class=\"x-image e4934-e13 m3t2-1s m3t2-1u m3t2-1v m3t2-1w m3t2-1x m3t2-1y m3t2-9 m3t2-a m3t2-b x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;0%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><img wpfc-lazyload-disable=\"true\" decoding=\"async\" src=\"https://browndesign.nl/wp-content/uploads/2022/02/Logo_construction_IT-Local.svg?wsr\" width=\"705\" height=\"478\" alt=\"IT Local logo construction\" loading=\"lazy\"></span><div class=\"x-text x-text-headline e4934-e14 m3t2-25 m3t2-26 m3t2-27 m3t2-28 m3t2-29 m3t2-2b\"><div class=\"x-text-content\"><div class=\"x-text-content-text\">\n<h3 class=\"x-text-content-text-primary\"><strong>Logo </strong>construction with clear space</h3></div></div></div></div></div></div><div class=\"x-row x-container max width e4934-e15 m3t2-h m3t2-l m3t2-n m3t2-o m3t2-q m3t2-r m3t2-s m3t2-12 m3t2-15\"><div class=\"x-row-inner\"><div class=\"x-col e4934-e16 m3t2-1b m3t2-1e m3t2-1h m3t2-1i m3t2-1m m3t2-1n m3t2-1o\"><span class=\"x-image e4934-e17 m3t2-1s m3t2-1u m3t2-1v m3t2-1w m3t2-1z m3t2-9 m3t2-a m3t2-b x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;0%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><img wpfc-lazyload-disable=\"true\" decoding=\"async\" src=\"https://browndesign.nl/wp-content/uploads/2022/02/Construction_IT-Local_happy-guy.png?wsr\" width=\"375\" height=\"471\" alt=\"Happy Guy construction\" loading=\"lazy\"></span><div class=\"x-text x-text-headline e4934-e18 m3t2-25 m3t2-26 m3t2-27 m3t2-28 m3t2-2b m3t2-2c\"><div class=\"x-text-content\"><div class=\"x-text-content-text\">\n<h3 class=\"x-text-content-text-primary\"><strong>Happy-fellow construction</strong><br />The construction of the happy-guy consists entirely of circles and two rounded rectangles. By connecting them, we created the arms and legs. Using the app logo's shape, we designed the body.</h3></div></div></div></div><div class=\"x-col e4934-e19 m3t2-1b m3t2-1e m3t2-1h m3t2-1i m3t2-1k m3t2-1m m3t2-1o\"><span class=\"x-image e4934-e20 m3t2-1s m3t2-1u m3t2-1v m3t2-1w m3t2-1z m3t2-9 m3t2-a m3t2-b x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;0%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><img wpfc-lazyload-disable=\"true\" decoding=\"async\" src=\"https://browndesign.nl/wp-content/uploads/2022/02/Happy_guy_white_reflected.png?wsr\" width=\"375\" height=\"506\" alt=\"Quiz screen Garbage Go iPhone\" loading=\"lazy\"></span><div class=\"x-text x-text-headline e4934-e21 m3t2-25 m3t2-26 m3t2-27 m3t2-28 m3t2-29 m3t2-2a\"><div class=\"x-text-content\"><div class=\"x-text-content-text\">\n<h3 class=\"x-text-content-text-primary\"><strong>Happy-fellow&nbsp;</strong>on blue background</h3></div></div></div></div></div></div></figure><div class=\"x-section e4934-e22 m3t2-0 m3t2-3 m3t2-5\"><div class=\"x-row x-container max width e4934-e23 m3t2-h m3t2-i m3t2-j m3t2-o m3t2-t m3t2-u m3t2-v m3t2-16\"><div class=\"x-row-inner\"><div class=\"x-col e4934-e24 m3t2-1b m3t2-1c m3t2-1d m3t2-1e m3t2-1h\"><span class=\"x-image e4934-e25 m3t2-1s m3t2-1u m3t2-1w m3t2-1y m3t2-20 m3t2-21 m3t2-a m3t2-b m3t2-c m3t2-d x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><img wpfc-lazyload-disable=\"true\" decoding=\"async\" src=\"https://browndesign.nl/wp-content/uploads/2022/02/IT-Local_Sinterklaas_Katoenentas.png?wsr\" width=\"375\" height=\"515\" alt=\"IT Local Sinterklaas strooitas\" loading=\"lazy\"></span></div><div class=\"x-col e4934-e26 m3t2-1b m3t2-1c m3t2-1d m3t2-1e m3t2-1f m3t2-1g\"><div class=\"x-text x-text-headline e4934-e27 m3t2-27 m3t2-28 m3t2-2d m3t2-2e m3t2-a m3t2-b m3t2-c m3t2-d m3t2-e x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><div class=\"x-text-content\"><div class=\"x-text-content-text\">\n<h2 class=\"x-text-content-text-primary\"><span style=\"color: rgba(0, 113, 206, 0.5);\">Treat bag with a</span> Saint Nicholas happy-fellow.</h2></div></div></div></div></div></div></div><article class=\"x-section e4934-e28 m3t2-0 m3t2-2 m3t2-6 m3t2-7\"><div class=\"x-row x-container max width e4934-e29 m3t2-h m3t2-i m3t2-l m3t2-m m3t2-o m3t2-v m3t2-w m3t2-10 m3t2-17 wow fadeInUp\"><div class=\"x-row-inner\"><div class=\"x-col e4934-e30 m3t2-1b m3t2-1c m3t2-1d m3t2-1g m3t2-a m3t2-c m3t2-f x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><div class=\"x-text x-text-headline e4934-e31 m3t2-25 m3t2-28 m3t2-2e m3t2-2f m3t2-a m3t2-b m3t2-d m3t2-e m3t2-g x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;5%&quot;,&quot;offsetBottom&quot;:&quot;5%&quot;,&quot;behaviorScroll&quot;:&quot;reset&quot;}\"><div class=\"x-text-content\"><div class=\"x-text-content-text\">\n<h4 class=\"x-text-content-text-primary\">What we did</h4></div></div></div></div><div class=\"x-col e4934-e32 m3t2-1b m3t2-1c m3t2-1d\"><div class=\"x-text x-content e4934-e33 m3t2-1p m3t2-1r\"><p>We've defined an extensive branding guideline, including visual identity guidelines, usage of images, font family, color schemes, buttons, and stationery elements.</p>\n<p>After the happy-with-it pay-off was approved, we created the happy fellow. The happy-fellow reinforces the 'Happy with it' feeling and contributes to the positioning of IT Local. You can use him or her as a striking element in your expression or as a watermark.</p></div><a class=\"x-anchor x-anchor-button has-graphic e4934-e34 m3t2-2g\" tabindex=\"0\" href=\"https://itlocal.nl\" target=\"_blank\" rel=\"noopener noreferrer\"><div class=\"x-anchor-content\"><span class=\"x-graphic\" aria-hidden=\"true\"><span data-x-single-anim=\"x-scale-up\" class=\"x-icon x-graphic-child x-graphic-icon x-graphic-primary\" aria-hidden=\"true\"><svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 512 512\"><!--! Font Awesome Pro 7.3.1 by @fontawesome - https://fontawesome.com License - https://fontawesome.com/license (Commercial License) Copyright 2026 Fonticons, Inc. --><path fill=\"currentColor\" d=\"M505 273c9.4-9.4 9.4-24.6 0-33.9L337 71c-9.4-9.4-24.6-9.4-33.9 0s-9.4 24.6 0 33.9l127 127-406.1 0c-13.3 0-24 10.7-24 24s10.7 24 24 24l406.1 0-127 127c-9.4 9.4-9.4 24.6 0 33.9s24.6 9.4 33.9 0L505 273z\"/></svg></span></span><div class=\"x-anchor-text\"><span class=\"x-anchor-text-primary\" data-x-single-anim=\"x-slide-left\">Visit website</span></div></div><span class=\"x-new-tab-notice\">(opens in a new tab)</span></a></div></div></div></article><figure class=\"x-section e4934-e35 m3t2-0 m3t2-2 m3t2-7 m3t2-8\"><div class=\"x-row e4934-e36 m3t2-h m3t2-l m3t2-n m3t2-o m3t2-r m3t2-s m3t2-x m3t2-y m3t2-12 m3t2-18\"><div class=\"x-row-inner\"><div class=\"x-col e4934-e37 m3t2-1b m3t2-1d m3t2-1e m3t2-1h m3t2-1i\"><span class=\"x-image e4934-e38 m3t2-1s m3t2-1v m3t2-22 m3t2-23 m3t2-a m3t2-b m3t2-c x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;0%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><img wpfc-lazyload-disable=\"true\" decoding=\"async\" src=\"https://browndesign.nl/wp-content/uploads/2022/02/Homepage_It-Local_screen1.jpg?wsr\" width=\"750\" height=\"650\" alt=\"IT Local Homepage\" loading=\"lazy\"></span></div></div></div><div class=\"x-row e4934-e39 m3t2-h m3t2-l m3t2-n m3t2-p m3t2-r m3t2-x m3t2-z m3t2-12 m3t2-19\"><div class=\"x-row-inner\"><div class=\"x-col e4934-e40 m3t2-1b m3t2-1d m3t2-1e m3t2-1h m3t2-1i\"><span class=\"x-image e4934-e41 m3t2-1s m3t2-1v m3t2-1w m3t2-21 m3t2-22 m3t2-a m3t2-b m3t2-c x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;0%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><img wpfc-lazyload-disable=\"true\" decoding=\"async\" src=\"https://browndesign.nl/wp-content/uploads/2022/02/IT-Local_guidelines1.jpg?wsr\" width=\"750\" height=\"500\" alt=\"IT Local branding guidelines\" loading=\"lazy\"></span></div></div></div><div class=\"x-row e4934-e42 m3t2-h m3t2-n m3t2-o m3t2-p m3t2-q m3t2-r m3t2-t m3t2-x m3t2-12 m3t2-1a\"><div class=\"x-row-inner\"><div class=\"x-col e4934-e43 m3t2-1b m3t2-1d m3t2-1e m3t2-1h m3t2-1i\"><span class=\"x-image e4934-e44 m3t2-1s m3t2-1v m3t2-21 m3t2-22 m3t2-24 m3t2-a m3t2-b m3t2-c x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;0%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><img wpfc-lazyload-disable=\"true\" decoding=\"async\" src=\"https://browndesign.nl/wp-content/uploads/2022/02/IT-Local_guidelines2.jpg?wsr\" width=\"750\" height=\"500\" alt=\"IT Local branding guidelines\" loading=\"lazy\"></span></div></div></div></figure></div>","protected":false},"excerpt":{"rendered":"<p>IT Local’s existing brand was selling them short. The time was right to rebrand and to better communicate with their customers. They wanted to bring happiness, and joy to their online workplace.</p>\n","protected":false},"featured_media":5079,"parent":0,"template":"","format":"standard","meta":{"_acf_changed":false},"project-category":[79,77,86,76,85],"class_list":["post-4934","project","type-project","status-publish","format-standard","has-post-thumbnail","hentry","project-category-corperate-branding","project-category-graphic-design","project-category-ui-ux-design","project-category-web-development","project-category-wordpress"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https://yoast.com/product/yoast-seo-wordpress/ -->\n<title>IT Local &#8211; BROWN DΞSIGN</title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n<link rel=\"canonical\" href=\"https://browndesign.nl/nl/project/it-local/\" />\n<meta property=\"og:locale\" content=\"nl_NL\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"IT Local &#8211; BROWN DΞSIGN\" />\n<meta property=\"og:description\" content=\"IT Local’s existing brand was selling them short. 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