Project highlights
We teamed up to design the Waalkade mainstage for the 4-Day Marches in Nijmegen, and it’s something special! We mixed classic design tools with AI to create the stage visuals. It’s one of the first times this has been done. We used Adobe Firefly to create huge, eye-catching AI visuals that bring the stage to life for everyone walking by. You missed it? Don’t worry it will be back in 2025.
Visuals with Adobe Firefly
Which elements are AI-generated? The large ribbon stretching from left to right? Yes, that was created with AI and refined in Photoshop. The LED rings? Also AI-generated. We enhanced the design by adding flowers and adjusting the colors in Photoshop to match the official 4-Day Marches palette: orange, green, and yellow.
Prompt #1
Create a 3D realistic yellow round ribbon with a green border, isolated on a white background.
Prompt #2
Create a 3D hyper realistic yellow round ribbon with a green border, isolated on a white background and wrap a green ribbon around it.
Prompt#3
Create a 3D hyper realistic yellow round ribbon with a green border, isolated on a white background and wrap a green thick ribbon around it.
Final result:
We used Photoshop to add the flowers, medals and awards. Resized the visual to 4,5 x 4,5 meters. And added some noise for a more realistic feel.
Project stack