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IT Local homepage laptop


IT Local’s existing brand was selling them short. The time was right to rebrand and to better communicate with their customers. They wanted to bring happiness, and joy to their online workplace.

The solution
IT Local's marketing- and communication manager came up with the 'happy-with-it' pay-off. IT doesn't need to be boring; it can be fun. To illustrate that feeling, we added the happy-fellow. A simple outlined blue fellow that pops up now and then.

We redesigned IT Local's brand with an updated logo, a new color scheme, and several corporate designs. We also refreshed and built a responsive new website and an easy-to-use CMS. The page builder tool is built into the WordPress environment and packed with design assets. Their SEO company can quickly create landings pages, all in line with their new corporate branding.

IT Local logo

Logo design

IT Local logo construction

Logo construction with clear space

Happy Guy construction

Happy-fellow construction
The construction of the happy-guy consists entirely of circles and two rounded rectangles. By connecting them, we created the arms and legs. Using the app logo's shape, we designed the body.

Quiz screen Garbage Go iPhone

Happy-fellow on blue background

IT Local Sinterklaas strooitas

Treat bag with a Saint Nicholas happy-fellow.

What we did

We've defined an extensive branding guideline, including visual identity guidelines, usage of images, font family, color schemes, buttons, and stationery elements.

After the happy-with-it pay-off was approved, we created the happy fellow. The happy-fellow reinforces the 'Happy with it' feeling and contributes to the positioning of IT Local. You can use him or her as a striking element in your expression or as a watermark.

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Services we delivered for this project:

IT Local Homepage
IT Local branding guidelines
IT Local branding guidelines