It's a well known problem that people don't like to go to the gym. After a few months, people are not motivated anymore and quit. So, how can you change that?
After some brainstorming sessions, we came up with the 'I LOVE SPORT PIAZZA' campaign. We developed brochures, in-store advertising, posters, advertisements, and flyers to create buzz and attention. The slogan 'I LOVE SPORT PIAZZA' became the gym's new logo and is still in use.