A lightweight identity and a custom build BMI calculator
Project
highlights
WeightWorks' existing brand needed an update. They asked us for a total identity rebrand. It required a more dynamic feeling and animated elements. And one important thing: the hummingbird is necessary to stay.
The solution
We achieved a complete lightweight rebrand for WeightWorks, backed by calm waves. We upgraded the new website with an optimized user experience and CMS integration. One of the main features of the website is the Quick scan. A custom builds BMI calculator.
The hummingbird
The existing hummingbird was outdated, so we refurbished it slightly and gave it a more modern look.
Old versus new
The old logo with the hummingbird and the refurbished version. The hummingbird is 'flying' and slightly uplifted. The color changed to a more bright lavender purple color. Changing the font to a smaller, friendlier one improves the readability.
Logo construction
with clear space
Want we did
We developed corporate guidelines, logo, color, image, and font usage. The bright magenta secondary color evokes WeightWorks' values. Besides the hummingbird, we added colored and transparent waves for a dynamic and lightweight feeling.
Services we provided for this project:
