A lightweight identity and a custom build BMI calculator
WeightWorks' existing brand needed an update. They asked us for a total identity rebrand. It required a more dynamic feeling and animated elements. And one important thing: the hummingbird is necessary to stay.
We achieved a complete lightweight rebrand for WeightWorks, backed by calm waves. We upgraded the new website with an optimized user experience and CMS integration. One of the main features of the website is the Quick scan. A custom builds BMI calculator.
The existing hummingbird was outdated, so we refurbished it slightly and gave it a more modern look.
Want we did
We developed corporate guidelines, logo, color, image, and font usage. The bright magenta secondary color evokes WeightWorks' values. Besides the hummingbird, we added colored and transparent waves for a dynamic and lightweight feeling.
Services we provided for this project: